Kanski 9th Edition promotional film

Elsevier publishing requested a short 1-2 minute film promoting the latest version of Kanski’s Clinical Ophthalmology for the upcoming American Academy of Ophthalmology meeting. The brief was a simple piece to camera with the author introducing the book. I combined this with a narration and included digitally enhanced images of the pages to make visually interesting and highlight the images that feature in the book. Elsevier were impressed with the production quality that this now features on the company YouTube channel.